YouTube advertising works in the same way as Google Ads or Facebook Ads. That is to say, that it is PPC (Pay Per Click) and you only get charged when someone clicks or when they watch through to the end. YouTube advertising also allows you to target your viewers by demographic – for instance you can only show adverts to people of a certain age in a certain location with a specific interest.

Your ads will be shown on mobile and you get lots of useful data on back to see the performance of your ads. It’s thought that in 2013, advertisers spent about $5 billion on YouTube ads, which suggests it can be highly effective when used correctly.

Essentially, this form of advertising is the closest there is to TV advertising and you should view it as such. Bear this in mind and this can be a very profitable experiment.

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