The Significance of PDF Converter Tool

Portable Document Format is used to archive data and exchange information. Developed by Adobe Systems, PDF is a file format widely popular among the computer users across the world. It is a format that has the potential to keep the information secure and intact. It arms a user with a complete control over his documents. It is a file format in which one can have access to PDF file on computer with different configuration. Due to the advantageous features there is a growing requirement to convert other applications to PDF. Therefore, PDF converter tools are used for effective and smooth conversion process.

Importance of PDF creator tool:

A PDF tool is beneficial to convert a document from one format to another. A user can convert PDF to Word document. During the conversion process, the original format of a document remains the same. When you convert a document from one format to another, the text, layout, graphic, table and column remain intact. This tool also converts a document from PDF to Excel sheet. One can even convert a PDF to image or Postscript. Some advanced tools equip a user with an ability to extract the images out of a document. Other tools offer advanced features by supporting a number of formats like .doc and .rtf. There are many highly modified tools that support ‘Batch Conversion’ as well as ‘Partial Conversion’ features. In case of ‘Batch Conversion’, a user can convert multiple files to a selected format. With ‘Partial Conversion’ attribute, you have the flexibility to choose the number of pages that you want to convert to another format. Some modified tools support multilingual conversion ability. Using this feature you can convert PDF files into languages like English, Norwegian, German, French, Dutch, Swedish and much more.

These tools also offer a user with enough flexibility to exercise. In other words, a user can prepare many documents like newsletter, press releases, legal copies, contracts and much more. The tools offer a user to deliver effective and efficient results. These computer programs enable a user to manage and utilize information in a best possible manner.

Internet Marketing and You – What You Need to Know

There is little doubt that affiliate marketing is one of the most lucrative and fastest growing opportunities available for generating an income on-line. However every year thousands of individuals embark on the road to instant Internet wealth and fail miserably. The reasons for failure are many, lack of experience, lack of resources, an insufficient plan, lack of guidance and giving up are amongst the top dream killers in this line of business.

This article attempts to give several keys to the aspiring newbie beginning their on-line endeavor, to help get a basic understanding of the tools one needs, the mindset one has to have, and at least a direction to head in.

Make a decision:

There are a number of activities geared at making money on-line. Affiliate marketing, article marketing, marketing using PPC or (pay per click) or ad-words, niche marketing, blanket, targeted, email and even marketing, marketing! As you begin your career in on-line marketing there is a vast array of potential channels one can go with. Deciding which vehicle suits the individual’s temperament best is going to be the first and most important decision the newcomer will have to make.

Do you like variety? Then perhaps affiliate marketing is the direction you should choose. Affiliate marketing is simply marketing a third-party product or service, and trying to come up with the most effective way to turn people on to what is being offered. Perhaps you are more of a hands off person, one that likes to set it and forget it, if so then one should consider an ad-words type of campaign. An ad-words campaign can be created by coming up with a product or service, creating a web site centered on that, then driving traffic to it with the intent of generating sales or affiliates, or better yet, both!

Get on the web.

It stands to reason that if one is going to attempt to earn a living on-line, one has to have established a presence on-line. There are a number of things to consider here. You will have to have someplace to put your website. This is the function of the host. There are several different types of hosting available; free hosting, shared (virtual) hosting, dedicated hosting and even colocated hosting. There are a number of advantages and disadvantages to each. Free hosting is of course free but is hardly the way to establish one self as a professional. Shared hosting is a viable solution for the new marketer, it is affordable, and provides reasonable supporting tools. Shared hosting is the minimum that a business needs in order to develop a professional presence on the web. Dedicated hosting is the next step up, it provides much more in server space and traffic allocation but it’s price reflects this fact. Finally there is Colocated Hosting, the most expensive option and really not needed until one’s business is literally at the enterprise stage.

Learn the business:

It is a well-known fact that every thing we do has to be learned. While there are the occasional natural-born talent in any field, most of us will have to study and seek an education from some expert in the field we are looking at. There are many experts in internet marketing, men and women who have made insane amounts of money on the internet employing rather basic methods. Your task as a new internet marketer is research! Research them all, the well-known, the successful, the failures, every shred of information you can get about this field, the better off you’ll be in the long run. Once you have had a chance to study some of the available gurus pick one that you feel a logical and intuitive connection with and employ their methods. All to often new marketers will jump from one school of thought to another without ever giving any method a chance to mature.

Learn to write and write well:

One of the key components of marketing is having the ability to write, the better one writes, the better one will be perceived by potential customers and peers. Of course there are ways around this need, one can hire a third-party to craft articles, there are a couple of notable vendors that fill this function quite well. Another affective method is to get well written articles on your chosen topic and use software to ‘spin’ the copy so that it is essentially different from the original. While there are many methods one can use to get content for their needs, learning to write pieces for oneself will pay off in perceived credibility and satisfaction in one’s work. Don’t be afraid of other content generation methods, especially in the early stages of your career. There is a saying in on-line marketing; content is king, that being said the better the king, the bigger and healthier the kingdom. Take time to learn the craft of article writing.

Be fearless:

An important thing to remember is that you will make mistakes, likely huge mistakes at the beginning. One can not allow this probability to dissuade them from the task at hand, growing the business. Accept each set back as a lesson, each hard knock as an opportunity to grow. There is sometimes a tendency for the beginner to second guess themselves to the point of paralysis. Research your decision, follow the plan, take a deep breath, pull the trigger. Sometimes it will turn out well, some times it won’t. “That which does not kill us makes us stronger.”–Nietzsche


An Overview on Reading the Stock Market

A lot of people are familiar with the stock market. However, most individuals remain unfamiliar with terms like “stock”, “buying and selling of stocks”, “stock market charts, and “bulls and bears”. Even the term “stock market” itself remains a point of confusion for those who don’t have financial expertise. There are times when they would scratch their heads in bewilderment whenever they hear their neighbors complain about the low prices of stocks on the market or if a colleague suddenly gets a huge windfall from his stock market investments. What most people are aware of is that the trading on the stock market can lead to booming or bankrupt businesses if these companies have played the “stock market game” correctly. Simply put, stocks are representations of the company’s assets and profits. If the company makes a profit from the stocks, this value is divided yearly among the shareholders in the form of a dividend. As an example, if a company makes a profit of $100,000 this year, and it has 20 shareholders holding 1 stock each, the shareholders would receive a dividend of $5,000.

The Stock Market Defined

The stock market – also known as the “stock exchange” – is a financial institution wherein licensed brokers trade company stocks and other securities – including privately traded securities – that are approved for trading by the exchange. Exchanges can occur physically or virtually. Brokers buy and sell stocks based on the needs and requirements of the people and/or companies they represent.

The two types of stock markets are…

• Primary Stock Market = for trading of Initial Public Offerings (IPOs) and other brand new issues by sellers and buyers

• Secondary Stock Market = for trading of existent stocks in the market by buyers and sellers

Common Stock Market Terms

Stock market “lingo” is nothing to be confused or feel daunted about. In order to understand the trends in the stock market, you need to learn certain commonly used terms and be able to assess stock market charts. By taking the initiative to learn the basics of the stock market, you will be transformed into a knowledgeable investor and be able to make good stock decisions.

Let us take a look at some of the terms that you will most likely encounter on the stock market…

Stock price = This is the value for which stocks are bought and sold. Factors that directly impact on stock prices are the position and performance of company issuing the stocks. Another term related to the stock price is the market capitalization – or simply market cap – which is the stock price multiplied by the number of shares. Other factors that affect stock prices include current performance and expansion and future growth. Let us put it in simpler terms. If a company is doing poorly in the stock market, their stock prices decline in value. In contrast, if these companies are performing well, you will see the stock prices shoot up in value.

Reading Stock Market Charts = These charts and quotes provide the current status of the performance of the stocks. These stock changes can be reflected as “day-to-day” or “intra-day” depending on the trading on that particular day.

52 Week High and Low = This consists of stock data over a period of 52 weeks. On the date of reporting, you will be able to see the stocks with the lowest and highest prices during this 52-week period.

Type of Stock = Preferred stocks would have specific symbols written after the company name. If no such symbols are indicated, the stock is a common stock.

Ticker Symbol = Every company trading on the stock market is assigned an abbreviation or specific letters. These ticker symbols are used so that all the companies can be listed on the ticker tape. All the major stock exchanges in the U.S. – such as the New York Stock Exchange, NASDAQ, Dow Jones and American Stock Exchange – restrict ticker symbols from 1 to 4 letters only (similar to the heraldic symbols in the British exchanges). Any new companies should register their own symbols, which should be different from the symbols that are already being used by other firms. Some examples of ticker symbols include AAPL for Apple Computer Inc. and INTC for Intel. You will probably observe that some symbols would have a period followed by 1 or 2 additional letters. One good example is BRK.B. This means that the stock is being offered by Berkshire Hathway Company and it is a lower priced “Class B” stock.

Dividend Per Share and Dividend Yield = On a stock market chart, a company is said to be issuing dividends if both of the columns with these headings are filled up. You compute the Dividend Yield by dividing the annual dividends per share by the price per share. This dividend yield means that the shareholder has a return on his dividends.

Price/Earnings Ratio or P/E Ratio = This value is computed by dividing the latest stock price by the average earnings per share for the last 4 quarters.

Trading Volume = Total selling and buying transactions that have taken place during the day.

Closing = Last quoted price of the stock at closing day of the stock market

Net Change = The difference in stock prices since the last change that occurred. Net Change enables you see the direction where the stock price is headed – with a plus symbol for a positive direction while a minus symbol for a negative direction.

Bulls and bears = The term “bulls” and “bears” are economic indicators for the stock market. You have a bull market when the values of stocks go up. This is an indicator of good health in the economy. In a bull market, investors can stand to gain substantial profits from stock sales. In contrast, bear market is indicative of an economic downtrend so that investors need to sell their stocks before the prices drop much lower. During a bear market, a lot of investors and businesses tend to lose greatly if they have not been quick in buying good stocks and selling those shares before they dropped fast. The general rule of thumb to follow in the stock market is to buy when prices are low and sell when prices are high (before the prices decline.)

Ten Tips For Winning in a Bad Economy

Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?

1. Don’t Drink the Cool Aid
The news is sensationalized and fear sells. Things are rarely as good as they seem and things are rarely as bad as they seem. If you allow yourself to give in to the news, you will determine your destiny. When people tell me about the bad economy, I tell them I have chosen not to participate.

2. You Can’t Cut Your Way to a Profit
Expense management is done at all times, not just in bad markets. Cutting expenses in bad times is a misnomer. It’s like taking Tylenol for a heroin addiction. You set your good and bad habits in good markets, not bad. Be selectively extravagant and prudently frugal. I have never seen a business survive and thrive a down market by trying to cut expenses as their long-term strategy.

3. Don’t Cut Your Life Line
Some of the easiest variable expenses to cut out are advertising and marketing. That also takes a bad situation and makes it worse. When your business drops and you take action to stop the flow even more, you are doomed. Be smarter with your marketing and adopt direct response methods that can be tracked and measured, but don’t cut marketing because it’s the easiest cut.

4. Dance With Who Bought You
The past and present customers are the lifeblood of any business. These customers are also the most overlooked and underutilized asset in ALL businesses. Everyone gives lip service to their glorious love of their customers, but what are you really doing to create and nurture the relationship? Do you have a relationship building program that creates over 50 positive customer contacts per year? You can have all the BDCs and CRMs you want, and that does not mean you are creating personalized-based marketing that creates relationships. The people who have done business with you already like and trust you and will most likely do business again – and bring others – if they are appreciated, rewarded and, yes, asked. NOBODY does a good enough job with their customers. There’s gold in them thar hills.

5. Make the Bad News Good
Use all the bad news and the fear and negative emotions associated with it to your advantage. Use the headlines in your marketing and advertising and become the solution provider, i.e., 10 Tips for Winning in a Bad Economy.

6. Stop Boring Me to Death
If I get another “one size fits all, looks the same” mailer for an event sale, I think I will puke. Be creative and use trash can mailers, wallet mailers and other dimensional mail. Stop trying to get the lowest cost per piece and concentrate on the highest ROI for your mailings and other marketing. Boring does not sell in any media format.

7. Go Back to the Basics
Everything is basics. Instead of cutting your education, double your education efforts. If the market is really that bad, then you should have tons of time to educate yourself and your team. If your opportunities are fewer, then you must maximize each customer contact. TLC – Think like a customer. Examine your process from a customer’s point of view and ask yourself what creates heartburn for those customers.

8. Super-Size It
You can impact your bottom line immediately by increasing either transaction size or the gross margin. In my entire career, I have never found a business that cannot increase their transaction size and margins. Stop accepting fate as a commodity and differentiate yourself, your product and business and ask for more money. You can do this through add-ons, bundling, value added presentations and better process for asking for and negotiating money. “Do you want fries with that?” and “Do you want the large popcorn for 25 cents more?” are not accidental questions. blue heroin for sale

9. Create Multiple Experiences
If your customers buy one product or service from you, then they will buy more. The average automobile dealership only retains 19 percent of their customers from sales to service. That number is business suicide. Sending a one-time mailing for a discount oil change does not constitute a continuity program. With a continuity program, any business can move from that 19 percent figure to 50 percent and more. When you create a continuity program, you will insulate your business from bad economies in the future because you will be less dependent on conquest customers.

10. Speed of the Boss, Speed of the Crew
As the leader thinks and acts, the team shall too. If the leaders of your business talk “bad economies” and “bad markets,” the team will believe it. What are your leaders doing right now? Don’t major in the minor. Spend every minute of the day in the pursuit of things that will create customers and incomes now and in the future. Just last week I had a dealer tell me that he was waiting for this bad market to turn around before he did anything with his business. My reply was, “How is that working for you?” If the leader does not believe, don’t expect the troops to believe.

Not All Apps Are Created Equal

On the surface, all mobile apps might appear to be pretty similar – many of them supply the same types of features, information, even user interfaces. However, when you really start comparing different apps, you’ll often notice limited functionality, speed, and quality of display on many apps currently being utilized by small and large businesses alike.

Essentially, what’s being described here is the difference between a mobile web app and a native app. A native app, or true app, is specifically built for a certain mobile device, such as an iPhone or Android, and is installed directly onto a device via a marketplace, like The App Store. Web apps run in your mobile device’s web browser; each one may have its own specific features and quirks, and are created using a standard development process.

While each business has different needs and expectations for their apps, native apps are generally regarded as the superior choice for a myriad of reasons.

The capabilities of a mobile web app versus a native app are really where you start to see the differences. Mobile web apps are more limited in their capabilities for the simple fact that they are often not built specifically for a device – in their simplest form, they’re essentially a mobile version of a website, which may or may not operate the same on all devices. Because they’re not built in to the fabric of a given device, they also cannot utilize many of the aspects of a smart device’s hardware and features.

Native apps, however, are built to interface with each device’s native features, information, and hardware, meaning the feature options for your app are significantly greater.

The other main difference you’ll notice between a mobile web app and a native mobile app is how they’re downloaded and accessed on various devices – this plays a big role in how you can market your app and use it to generate revenue for your business. Mobile web apps are accessed through a mobile device’s web browser, rather than downloaded from an app store, which means it can often be harder to get in the hands of your desired users simply because there’s no way for people to search for the app.

Native apps are downloaded directly to your mobile device and run as a standalone app, rather than through your device’s web browser. Additionally, they’re hosted in app stores and marketplaces, allowing perspective users to search for or organically find your mobile app. While native apps do have the extra step of undergoing an approval process in order to officially be put on the market, this does put them at somewhat of an advantage, credibility wise.

From a development standpoint, mobile web apps present a less daunting task. But while their common code base across all platforms might sound appealing, it can slow performance and also presents significant limitations both technologically and aesthetically. Additionally, the absence of a store or marketplace makes it harder for users to find your app, and the lack of approval process can often compromise quality for the app users.

Since native apps have to go through such a rigorous approval process, these apps tend to have better quality, uniqueness, and safety. The iPhone App Store, for example, is notorious for not approving apps because they don’t meet the correct requirements.

This is great news for app users because they’re guaranteed a higher quality app. On the other hand, this can be considered a good news/bad news situation for app developers; getting your app approved usually involves a longer, more tedious process, often requiring rebuilds and multiple submissions, which may extend the amount of time it takes to make your app available to your customers. However, once you get an app approved and available in the app store, your business’ credibility goes way up because consumers can be sure you’ve developed a quality app.

One of the most compelling reasons to go with a native app is their capability to interface with all of a device’s native features, information, and hardware. Therefore, the power of what your application can do is not restricted like it is with web apps.

Native apps, unlike mobile web apps, are able to utilize the GPS system on users’ devices, the time and date stamping feature, the camera, and so on. Think of the possibilities when you have this type of technology built into your app!

For example, one of the most powerful features available to native apps are push notifications – the pop-up messages you receive on your mobile devices with important info, coupons, etc. This type of functionality is not available in mobile web apps because it is part of a device’s hardware, and a mobile web app is only running within the device’s browser. With a native app, however, you’ll have the opportunity to send push notifications to anyone who has downloaded your app! Push notifications are also known for their incredibly high read rate, meaning your message is being viewed by nearly everyone you send it to!

GPS technology is another powerful tool being utilized through native apps. Many businesses are implementing GPS-triggered coupons or messages into their app, meaning they can setup a virtual fence around their business or in the area, and when an app user crosses that fence they’ll automatically receive a notice of a special message or deal because they’re close by. This use of innovative, forward-thinking technology can really only be utilized through mobile app development, and is practically invaluable to businesses seeking to truly engage their customers.

Apps will only continue to use more and more of the technology of each device over time, which means consumers will come to expect more functionality that mobile web apps are simply unable to provide.

A truly beautiful native app will make your business stand out on your customers’ device. It will go through all the rigorous approval processes required of native apps and will be configured to use all of the capabilities, information, and hardware that it was expertly built for. Therefore, it will stay relevant and useful with the changes that will naturally take place during this technological boom.

Here at AppGiraffe, we build native apps with an eye towards what’s common across each industry, as well as features that are unique to each. Similarly, we build for today and we continue to build for tomorrow.

Learn more about native mobile apps from AppGiraffe here [].

AppGiraffe helps small businesses participate in the mobile explosion with affordable, world class technology. AppGiraffe provides small businesses with an-easy-to-use interface, innovative features tailored for their specific business (such as Geo-Location Triggered Push Notifications) and a comprehensive plan to get customers to download their apps.

How to Build a Barebone Computer – Tips & Warnings

Ensure that the computer parts are compatible with one another! Also, if this is your first time building a computer or barebone kit, it may be wise to find someone who can guide you through the process so as to prevent damaging y our hardware components. Never force the components into their respective slots! If they don’t fit relatively easily, then something is wrong, double check to ensure the functionality and integrity of the integrating hardware component mechanisms. 2.5GB Switch

How To Build A Barebone Computer – Step 1
Plan your budget for the computer kit you want to buy.

The very first variable you want to consider when building a computer is your budget. How much are you willing to spend? Basically if you build your computer you can save hundreds of dollars on parts. But how much do you have in mind? Also consider what additional hardware components you may need in addition to just a PC computer, such as printers, mice, keyboards, and monitors.

How To Build A Barebone Computer – Step 2
Make a list of all of the essential components that you will require. Typically the essential computer hardware components you need when you build a computer are CPU (Central Processing Unit), RAM (Random Access Memory), hard drive, motherboard, powersupply, and computer case. Additionally, consider if you want to make utilization of the videocard on your motherboard, or if you want to get a separate videocard. If you intend on using video intensive applications such as developing programs, or games, then it would be best to get a separate videocard to handle the computations.

How To Build A Barebone Computer – Step 3
Once you have purchased and obtained all of the necessary hardware components to build a computer, you want to plan and think how they will all connect to one another and verify you’re ready to begin. Ensure that you have an anti static matt to work on and that the humidity in the room isn’t too high. An anti static wristband can also be helpful, and the manuals that came with your motherboard and computer case can be helpful and often provide schematics explaining how to connect the components to the board and case.

How To Build A Barebone Computer – Step 4
Get a clean working environment that’s well lit and contains a flat surface. A kitchen table or a work bench often work the best. Remember you want to avoid static electricity at all times when building a computer, so try to avoid cotton clothing and wear rubber shoes!

How To Build A Barebone Computer – Step 5
Ensure that you have all the tools necessary to build a computer! I would suggest a flathead screwdriver, a phillips head screwdriver, and maybe a torx screwdriver. Please refer and analyze the hardware that is attached to your computer case, hard drive, and DVD roms to ensure you have the adequate tools to build a computer. Also, it’s wise to have a flashlight, and a pair of tweezers to attach the jumpers for the front panel connectors on your hard drive if your hands aren’t that nimble!

How To Build A Barebone Computer – Step 6
Now you can begin actually configuring your components. First, place the ram into the motherboard. If you’ve done your research accordingly, the ram should fit without problem. If there are color coded ram slots, ensure to abide by the color coordination! Some have a pattern of blue, black, blue, black, in this instance, if you install 2 ram cards, make sure to color coordinate! Install 2 blue, and 2 black. You know it’s installed correctly if it snaps in snugly. After your ram is seated, install the processor, and heatsink fan. Ensure to place thermal compound between the CPU and the heat sink fan in order to ensure an equal distribution of heat!

With the ram, cpu, and heatsink installed the videocard should be installed, if you decided to obtain one. Ensure that it fits snug in its correct slot, and most PCI Express slots have a pin that “locks” so you know it’s correctly placed.

Once the CPU, videocard and RAM are secure, the hard drive, and DVD rom should be plugged in. Next you need to screw the motherboard into the computer case, and ensure that you use risers! It’s very important that you don’t screw the motherboard directly to the case, this will cause a short out and a serious malfunction to your board, so don’t forget the risers!

How To Build A Barebone Computer – Step 7
With the motherboard secured in the computer case, you should make sure that the back panels are aligned properly with the back of the case. Your monitor, mice, keyboards, and other external components will rely upon a clear access point for the back of the computer case. With the back panel established, it’s time to connect the front panel case connectors to the motherboard. Doing this can be tricky as they are the smallest components in building a computer, so refer to the motherboard manual to learn the correct settings, and also you might want to use tweezers if your hands don’t have much dexterity.

How To Build A Barebone Computer – Step 8
With your hard drive, cpu, ram, videocard and motherboard installed, it’s time to install the power supply! Ensure that the power supply fits snug, and then plug the power connector into the motherboard. Many modern motherboards require two separate power connections, so observe the motherboard manual to ensure both of them are snug. Once the powersupply is seated properly and plugged in, it’s time to close the case, plug in your monitor, mice, keyboard, and power the machine up.

How To Build A Barebone Computer – Step 9
One of the most important steps in how to build a computer is setting up the operating system. Once you have installed all of the components you should make sure you have a operating system DVD. Windows 7 is one of the best Microsoft operating systems and is of recommendation. You may have to verify that you can boot from your DVD rom drive by going in your BIOS, if not already established, boot from your DVD rom first, and follow the on screen instructions to install Windows Vista.

How To Build A Barebone – Congratulations! Hopefully this guide offered a resolution that will save you hundreds of dollars. Remember, building your computer from scratch or from a barebone computer system can save you hundreds of dollars, offers you an element of customization impossible to obtain from most retailers, and most importantly educates you about system hardware components and computer science. If you ever require additional information, the best resource is the documentation that came with your motherboard, cpu, and other components, but please feel free to make wise utilization of this documentation! Happy computing.

Home Improvement Tools – Are You Equipped With the Right Tools to Take Care of Your Home?

You can add value to your property by undertaking extensive home improvement projects which include getting your house re-painted, renovating bathrooms, revising design of your kitchen and construction of terraces and balconies. Even after completion of these projects, you would require a number of home improvement tools to maintain your house.

From trivial repairs to major overhauling, a number of maintenance challenges will come your way as a home owner, but if you have all the gear in the bag, you can afford to relax. If you are planning to buy some home improvement tools, you better read a brief description of what type of equipment you may require.


Cutting tools are meant to cut different types of materials and need to be manufactured with strong materials. Cutting tools form an essential part of your home improvement tools kit. A utility knife is perhaps the most popular cutting tool as it can cut a number of materials such as paper, wood, plastic and metals in half. The fact that it is easy to handle makes it an essential tool for your home improvement projects. Another useful tool is a hacksaw, which can be useful in cutting wood, bones and hard materials. It consists of a saw with delicate yet very sharp teeth and a blade framed in metal. A tile-cutter tool can also be of your utility if you have plans of changing design of your bathrooms. This tool helps shape ceramic tools in whatever way you like and is a necessity when it comes to bathroom improvement projects.


A house with a beautiful lawn looks very attractive, but it takes a number of garden tools to maintain a lawn. Garden tools serve the purpose of planting, cutting grass and other related agricultural works. You will find garden tools in two types, namely, manual tools and power run tools. As part of your home improvement tools kit, you should buy garden tools such as a lawn mower, a spade, a garden hoe, a garden fork and a rake.


Moving heavy objects around is often a troublesome stage in home improvement projects. For a smooth sailing during this particular stage, you would require moving tools which are designed to move objects. Some common moving tools include a hammer, a screwdriver, pliers and a wrench. A furniture dolly can be very handy to move heavy objects like boxes and furniture as you can place the object on its flat wooden surface and wheel the dolly to transport the object. Another very useful tool is a stair-roller that helps move objects up or down the stairs.


Large-scale home improvements often require the services of transforming tools. Common transforming tools include blow-torch and chemical sprays with solvent properties. While a blow-torch is used to bend and shape metals by producing extreme heat, chemical sprays change objects through chemical reactions.


Home improvement projects include accurate measurements which are impossible to take unless you use measurement tools. The most popular measurement tool is tape measure that comes in various materials such as cloth, optical fiber, plastic and metal. With the help of this useful tool you can make sure that windows and doors have accurate and equal dimensions. A few other measurement tools that you may be interested to include in your home improvement tools are rulers, calipers, squares, a theodolite and spirit level.


When it comes to giving final touches to an object during home improvement, you will require shaping tools.These tools are used to give shapes to objects such as wood and other materials. Chisels, trowels, moulds, sanders and jigs are some common shaping tools that you may need in your tool kit.


Unlike the cutting tools, fastening tools are used to join objects. With the help of specialized tools such as rivet guns, glue guns, wire tackers and staple guns you can join two objects, irrespective of whether they are made of the same material or not.

Power Tools:

Power tools are power-driven with the help of electric motors, air motors or combustion engines which are inwardly operative. Home improvement on a large-scale requires a number of works to be done with the help of power tools. Common power tools are drills, electric sanders and lathe. There are broadly two kinds of power tools, namely, static and mobile tools.


The Staff Retention Toolbox

For several years now myself and my associate have been struggling to help non-profit organizations find a solution to the high staff turnover rates, especially at the entry level. Our quest began with the assumption that the reason for entry level turnover has to do with little supervision or poor supervision. Many supervisors were promoted from within; a good thing really. But often they were not given the assistance they needed in terms of making the adjustment to what was a very different job from the entry level position they had; not just more money but qualitatively and quantitatively different. So we developed a curriculum to help supervisors understand their responsibilities. We worked with 25 groups of supervisors, usually over a period of 6-8 months. We had great experiences and our curriculum developed and improved every time we went through it. Little by little however, we began to discover that supervisory performance was not the only cause of the turnover problem. We began to hear about a disconnect between the organization’s staff recruitment work and the staffing needs that existed at the program level. “They send us people who really don’t want to work,” was a common complaint of program supervisors. Recruiters claimed that regardless of how hard they worked, new employees didn’t last longer than six months. We’d hear stories about new staff who on their first day of work went to lunch and never returned. No doubt you’ve heard stories like that too.

We were encouraged to learn that some non-profits were really trying to reduce turnover. They were trying to do a better job of making hire decisions and trying to support staff in new and exciting ways. But we also heard about agencies where turnover was seen as just a cost of doing business. Some even looked rather kindly at turnover; they never had to pay out those second year pay increases. Still others, in a sluggish economy with unemployment hovering at 10% saw their turnover falling and assumed that because people were staying longer, that they were in fact happier and more loyal. In moments of candor, everyone felt that turnover was not a good thing because the clients didn’t like it, more critical incidents occurred and no one liked to pay out that extra overtime that becomes necessary when staffing is short or below required minimums.

So our conclusion is that reducing turnover involves a very comprehensive approach; every corner of the organization will have input and be impacted. We have developed a “Staff Retention Toolbox” which has a collection of resources that have helped to reduce turnover in many other settings and the evidence is growing that it will help non-profits equally well. What’s in the Toolbox? No magic tricks; many tools your staff could develop and implement on their own if they had the time. We have seen too many situations however where management staff are wearing many hats and they barely have time to keep the status quo operating more or less smoothly, let alone research, design and implement a new system of doing things. So, it should not surprise you that using the Toolbox may necessitate the use of outside consultants and trainers, but that is a decision that only you can make. Here is the content of the Staff Retention Toolbox:

1. Review your hiring process; look for redundancy and inefficiency.

2. Analyze your agency culture; who is successful there and what are their characteristics

3. Look at job expectations for entry level staff especially; what are the desired outcomes of their work.

4. Analyze the cost of turnover at your organization; establish a benchmark and a cost reduction target

5. Use Performance Based Interviewing as part of the staff selection process and teach the technique to everyone who interviews staff.

6. Select a personality inventory to give to qualified candidates for job openings. After careful research we feel that the Hogan Personality Inventory reports on personality traits that match those of successful direct care workers.

7. Develop a program of on-boarding. Roll out the red carpet for new staff and go out of your way to make sure they feel welcome and supported.

8. Teach your supervisors to improve their people skills and their problem solving ability. Now that you have selected and hired these well-qualified staff, make sure their supervisors will help them be successful.



Best Mobile App Marketing Strategies for Bigger Success

Mobiles which were once merely a mode of communication has now become an integral part of our daily life. With the time, the forms and usage of mobile phones have also changed.

Today, we are not just mobile phone users - we are the smart-phone users. What makes our phone smart is the set of programs which are designed to complete a particular task. It is an application.

In the past few years, mobile applications have changed the world unbelievably. From booking movie tickets to the financial transaction to operating home appliances, everything can be done in just a snap through mobile applications.

The number of mobile applications downloaded worldwide in 2017 was 178.1 billion. This number will expect the increase by 2022 to 258.2 billion.

This means that there’s a huge possibility lying ahead for both - the mobile app user and for the mobile app development company.

Mobile Application Marketing

The demand for mobile applications is increasing every day. Be it an about editing any image or watching your premises through camera or be it managing your ac through mobile, for every big and small task you require mobile applications.

According to a survey, the mobile app revenues generated in 2017 was 88.3 billion US dollars, and this revenue is expected to rise to 188.9 by 2020.

With so many possibilities and good fortune, it is essential for mobile app company to have a proper mobile app marketing strategies so as to win this cut-throat competitive market.

Best Mobile App Marketing Strategies

There are many digital marketing agencies in Australia, each of them is striving towards building the marketing strategies for the promotion of mobile application.

The marketing of mobile application is a complex process and consumes massive time and efforts. On the same hand, the mobile app marketing strategy if used properly, it would lead you to immense benefits.

But which strategy is right and which should be shunned, it is what all matters. Here in this article, we have consolidated major mobile app marketing strategies following which will surely offer you great revenues and a huge success.

Expand Your Market Base

Users always love new and latest technology in the market, try to tap your users by start marketing about your app way before your launch.

In a recent Google survey, 40% of users browse the app store for any mobile application while most of the other users search mobile apps through blogs, tutorials or YouTube videos.

Thus, start marketing about the app so that people get more curious about it and it might lead to more downloads.

Get Pre-Launch User Feedback

It is quite essential. If you want users to keep space for your app in their mobile, then you have to provide them with the product which they can use frequently, easily and daily.

All these things could happen if you get their feedback during the development process.

Tap your targeted audience through forum site, social media and etc. It will fill you with the insights of necessary things to involve in a market.

Blogging Won’t Harm You

One of the most useful and best ways to convey your message and information to the targeted audiences is Blogging.

Post your blogs regularly. Engage users by offering them more information about your application, let them feel how important your product is for them to smoothen their daily work.

You can also excite them by releasing teasers of your mobile app in the form of screenshots or short videos.

Post-Launch Users Feedback

Once you launch your product, it’s time for you to take the valuable users feedback. Establish contact with your users by providing them with your contact details so that they can directly connect with you with their experience.

Know their experience and start working on the issues if any.

Optimizing Your Marketing Strategy

Marketing is a continuous process, and when it comes to online marketing, the changes and upgrades prove as the catalyst in the promotion process.

What’s the Difference Between a Mobile App and a Mobile Friendly Website?

Mobile App Vs Mobile Website

Most businesses know the necessity of having a mobile presence for their company. But what they might not understand is, “just what is the difference between a native mobile application and a mobile web app and when do I choose one over the other?” At first-glance, it may be hard to distinguish a mobile web app / website from a native app because they can look a lot alike depending on which features you pick and choose. Deciding whether to choose a mobile-friendly web app vs a native mobile application depends on a variety of factors like: understanding who your target audience is, determining your budget, defining your business purpose, and identifying which features are most important to you. Learn these key differences between the two, and you’ll know which will serve your needs the best.

Accessibility – A mobile web app is made up of web pages which have been specially formatted to look good on handheld devices, like smartphones and tablets. This is accessed via the browser on the mobile device and requires mobile devices to have Internet connection. In addition, mobile websites are designed to take advantage of special mobile-specific features like location-based mapping and click-to-call features. Conversely, mobile apps which are also formatted for handheld devises and tablets must be downloaded from an app store and installed on your mobile device. A mobile app can work with or without the Internet depending on the features of the app.

Know Your Audience – How do you want to serve your target market? Make sure you understand your customers’ needs so you address them correctly. If you are a restaurant owner, your customer probably wants to be able to find you while traveling on the road, locate the nearest restaurant if you are a chain, make a reservation, view a menu, and see if there are any available coupons. On the flip side, if you want to develop a standalone app that works without the Internet or an interactive game, then an app is your best bet. Studies have shown Internet users prefer mobile browsers for shopping, searching and entertainment, whereas they prefer mobile apps for managing data, playing games, and using productive apps.

New Customer or Loyal Consumer – This actually plays a big factor in determining whether you want an app or a mobile-friendly website. If you have a new customer who wants to learn about your company, see your offerings, find directions, or place a call from their phone to your retail store or business, chances are they are not going to want to download an app on their phone to do this. Instead, they would usually prefer to access a mobile-friendly website to learn more or contact you. Loyal customers on the other hand (think local restaurant or coffee joint where your customer wants to place orders weekly or even daily while on the go) would find an app on their phone convenient and time-saving and wouldn’t hesitate to download it onto their mobile device because it’s useful to them.

Budget – It always comes down to dollars and how to get your best return on your investment. Basically, feature for feature, a mobile-friendly web application is usually the least expensive choice. That’s because typically a mobile web application takes less time to develop, maintain, and release; and usually the mobile web app is a stripped down version of an existing web application so much of the content is already in place.